People care about the type of organisation they work for. The values and culture they promote. The environment they create for their workforce. In fact, our research revealed that 55% of candidates identify how a company treats their employees as the main factor in choosing to apply for a job.
Your reputation matters – and in a world of constant connectivity, potential employers have a wealth of information about your business at their fingertips. Through social media, review sites, and even old-fashioned word of mouth, they know who you are. So, it’s important that who you are is somewhere that candidates want to be.
Employee experience is another vital part of the employer brand you create. And the way you hire, integrate, develop, and reward your people is a key differentiator for candidates considering a move. As author and speaker, Jacob Morgan writes in, The Employee Experience Advantage:
“In an effort to attract and retain the best and brightest, organisations have to shift from creating places where they assume people need to be, to creating organisations where people truly want to be.”
Kelly can help you to enhance your employer brand at every stage of the recruitment process. Get in touch below to find out more.